Meet Our Trainer

Benjamin Pickard, Owner

Hi, I’m Benjamin Pickard, B.Sc. Kin, CSCS, and my mission is to help you spend more time doing what you love with those you love.


After a decade and half of experience in the fitness industry and thousands of personal training sessions, I realized the conventional approach to fitness simply does not work well for people in their 40s, 50s, and beyond. So I created LSFW.


We integrate customized workouts, behaviour-based nutrition, and realistic lifestyle changes, all wrapped up in an “I can do that” package so you can get stronger without working out every day, lose fat without cutting out your favourite foods, and reduce aches and pains without setbacks.


Outside of the gym I love backcountry camping with my family, eating delicious (usually carbohydrate-rich) food, and exploring northern Ontario on ATVs and dirt bikes

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